Shopping anyone?

Over at CAD Insider, Roopinder Tara has posted an interesting poll: "Why Do You Buy CAD Software?

I must say, this is a lot of fun. It's one of those questions — along with "why are humans on the planet" — that's puzzled me ever since I first got into the industry. And there are more than a few giants in the industry (can you spell A-D-S-K?) who can't really tell you why anybody is buying from them except they got lucky with two decades ago, had a hit and now live off the fact that CAD is the ultimate "sticky" app.

Interestingly, the list of items in the poll sheds light on what's next for users, and ultimately technology companies looking for Act II.

Check out #11: Ability to read/write existing company design data. 

You won't be surprised to hear we think that should be numero uno. Enabling 3D design data to become a corporate asset is our cup of tea, what we live and breathe for. Our vision of "product information everyware" is precisely about reuse, and expansion of reuse to applications and to users that would never otherwise be able to benefit from those models.

Still, we're pleased that we're on the list. At the rate people are buying #11 from us, it won't be long before we're movin' on up the list.

Shopping anyone?

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