How’d you like to kill a product you haven’t shipped yet?

This week, we're taking a look at the economic impact of not having product information everyware, especially when it comes to the the most important thing your company does: getting its product out the door.

Today's speculation focuses on Sony's new PlayStation 3 console. If you have any doubt about the importance of this product to Sony, just keep in mind that Sony shipped 2.5M units in their Q1.

Now, Sony has announced that it has delayed shipping the PS3 in Europe, cut the price in Japan and added an important new feature, HDMI.

I suspect that the HDMI feature isn't being added to the PS3. Instead, I suspect that HDMI was always in plan…but as a new model, an enhancement to the shipping version. In essence, Sony is killing the first release of the product before it even ships.

We've all seen this. From cars to toys, manufacturers often say things like "not available with early production." You know what that means: they couldn't get all the stuff into the product they wanted to in time.

Why is that? Simple: product information ain't everyware in these companies. Due to poor availability of 3D design data outside engineering, new products can't be documented quickly enough, set up to be serviced in time, or even manufactured quickly enough to meet market demands.

And if you are Sony, almost completely dependent on PlayStation for profit, having to in essence kill a model you'd engineered for the market in favor of its successor hurts. Really bad.

3 comments to How’d you like to kill a product you haven’t shipped yet?

  • Aram Hartounian  says:

    Not sure what this has to do with everyware…

  • Alex Neihaus  says:

    Hi, Aram.

    What I meant to say was simply that Sony wasn’t coordinated enough either internally or with its supply chain to get the first version of PS3 out in time.

    If this isn’t an example of NOT having product information everyware to enable cross-departmental collaboration, I am not sure what is.

  • Aram Hartounian  says:

    Well, it’s certainly not an everyware use case I’ve heard of before.

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