Seemage your iPod #10: “The cyborg”

Our first podcast animation of 2007 might seem to be a scary way to launch the new year.

But for me it’s a message to all of us: 2007 is the year you should think hard about delivering desktop productivity (“desktop PLM”) to your users…or else.

I know…I know…you could see that one coming from a mile away.

And I know how propagandistic this sounds. But over the last two or three weeks, I’ve repeatedly seen the magic light go on in important people’s minds in meetings where Seemage has been presented to industry analysts and prospective partners.

After 20 to 30 minutes the cumulative effect of Seemage’s ease of use, openness and capabilities combines with the sheer “rightness” of finally doing something to deliver productivity to long-suffering PLM end-user victims to make it as obvious as sunlight that implementing Seemage is a win for everyone involved in producing products. And the people we’ve been talking to are among the toughest, most experience-grizzled folks in the business. You can’t “pull the wool” over these folks’ eyes.

But at the end of the day, no matter how much the press and analysts “get it”…no matter how much they see the importance of product information everyware, it’s customers whose vote counts most. And on that score, I can only say that Seemage was extraordinarily successful in late 2006.

So, don’t let the cyborg catch you for doing nothing (or, worse, sticking with a mega-PLM, never-ending PLM “rollout”). Make 2007 the year you succeed in leveraging 3D design data throughout your enterprise.

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