Unexpected modernity for CAD and PLM

Technical illustrators will be happier using Seemage

Whenever we get a chance, we take the opportunity to share our product information everyware vision with industry analysts and journalists. Having been part of those meetings for a year now, there’s a consistent reaction when the product architecture behind our vision becomes clear to the analyst or journalist: they have an epiphany.

Last week, an analyst we were briefing had the classic full-body reaction and, suddenly, he grokked Seemage. Then he said, “But unless you explain this more, you won’t ever become famous for your architecture.”

Our response? People don’t (or shouldn’t) buy IT architectures. They do (and should) buy products. What’s wrong with the PLM space —  and the IT world in general, IMHO — is a focus on “architectures” and the way things fit together at the cost of focus on the end user.

We aren’t against compatibility or integration…far from it. We just think that people want to spend their technology dollars on technology that does work. Naturally, these have to be compatible and fit into the overall IT picture. But delaying implementation and building “server-out” instead of “desktop-in” is one major reason ROIs are so suspect for most software products today.

In short, we don’t want to be famous for our architecture. We want to solve problems in the CAD and PLM space quickly, compatibly and easily….from the desktop.

As an example of this new thinking, we are participating in an upcoming seminar for technical illustrators. These folks are part of the “forgotten” user base in many (if not most) PLM implementations. Yet they yearn for access to digital product information: just check out this preview of Seemage written for their upcoming meeting.

Until the CAD and PLM world stops seeing itself as the “center” and instead sees itself more as a contributor, modernity will elude the broader enterprise.

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