What’s a guarantee worth?

3DVIA Composer’s US offices are in the Boston area. The whole New England area — with the exception of some lost souls in Connecticut — is in the grips of a kind of mania about the New England Patriots football team, which so far is undefeated. (For our non-US readers, this is American football we are talking about here, not what we Americans call “soccer.”)

Anyway, the big news today is that a member of the opponents the Patriots played yesterday “guaranteed” that his team, the Pittsburgh Steelers, would beat the Patriots yesterday. While the game was close for a little while on Sunday, at the end the Patriots won big.

I mention this because I’ve been reading a white paper from PTC detailing a customer success in Austria with Arbortext IsoDraw.

(I would happily link to PTC’s collateral to make it easy for you to compare them to us, but apparently everything on their system is behind a sign-in and some of the stuff I was looking at I couldn’t find a second time. So, we have links to our stuff, but not theirs.)

It’s pretty clear that whoever wrote this has been watching 3DVIA Composer pretty carefully — carefully enough to feel confident in talking about PTC’s solution with as much bravado as that Steeler’s safety who misspoke so disastrously about his team’s chances.

For example, PTC makes a big deal in the white paper about using the “magnifier” in 10 seconds. Then then it lists 10 steps. Sure…..you could do each step in a second…right.

In 3DVIA Composer? One step: press the spacebar.

No matter how much PTC wants the magnifier to duplicate the amazing functionality of 3DVIA Composer’s Digger, it just can’t. Any more than the Steelers can guarantee victory against a football team many are calling the greatest in history.

Arbortext IsoDraw can’t ensure that it will revolutionize your product documentation processes because no matter how you slice the feature cake, Arbortext IsoDraw is saddled with its 2D heritage. 3DVIA Composer was conceived, designed and implemented as a 3D system.

This might seem subtle to some, but it’s very important. If you watch the PTC video demo of Arbortext IsoDraw, you’ll notice that animations are produced in the context of technical illustrations. They feel “tacked on.”

Now watch the 3DVIA Composer video. In 3DVIA Composer, technical illustrations are a module — among many modules, like BOM and high resolution images — that are integrated into the content creator’s experience. In 3DVIA Composer, these modules aren’t extending a technical illustration package, they are functionality built on top of an XML-based property editor.

Like the Patriots yesterday, on the actual field of play, the real talent is pretty clear to see.

4 comments to What’s a guarantee worth?

  • Nicolas  says:

    Isodraw was saddled with its 2D heritage but Isodraw CADprocess produces 2D illustrations of quality 😉

  • Garth Coleman  says:

    Nicolas, very good point. However you have to ask yourself how easily and quickly can you get to the point of producing that illustration? And how easily and quickly can you incorporate changes? I challenge you to compare the products side-by-side, and the difference will be obvious.

    The next question to ask is how do you incorporate changes to the original CAD parts and assemblies? It is not enough to say you can do it — SHOW it! Especially in a canned recorded demo where you can cut and edit out the ugly parts… With Composer we always show updates, and it is done easily and automatically. When we talk the talk, we are sure to walk the walk.

  • chris  says:

    Your use of the word “saddled” very correctly defines PTC’s problem. This 2D architecture is clearly a stumbling block that cannot be overcome by overlaying more features. The fact that the starting point is a fundamentally flawed architecture is something PTC should well understand. The first 10 years of PTC history had 1000’s of people running around telling prospects that the competition cannot make a 2D system a 3D system. At the end of the day PTC was right, they are now just trying to forget the facts.
    It is true that 2D output will live on for many days. But don’t be fooled by how massively customers are thinking about how to replace this 2D content with 3D Experiences. As Garth clearly points out generating the 2D from the 3D once is not even close to good enough. The real trick is to have an architecture that is 3D at the core and can deliver all content the user requires. http://www.3DVIAComposer.com is the only architecture that can do this.

  • Nicolas  says:

    One client like to have illustrations of quality and easily updatable like they are not in a full 3d process.
    Like vector output contains too much points (large file and load), too much artefacts, vectors primitves and not parametrics one’s, yes, we gain time with Seemage to produce them, but finally we loose time to clean them.

    Yes your architecture is good, but your 2d output is perfectible and need sometime manual cleaning.

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