Fun of use

Everybody wants to buy software that is “easy to use”, but what does that mean? “Ease of use” is a very subjective term, something that often is impossible to define. But yet in every software evaluation I’ve been involved with over my career, “ease of use” seems to be an important criteria for product acceptance. But ease of use does not guarantee product performance or avoiding the purchase of shelfware.

I believe that it’s time to introduce a new concept, and to forget all about “ease of use”. We need to start using a category where we can rate a piece of software on its “fun of use”. “Fun of use” means that users enjoy working in the software – which inherently means that the user is happy and effective and looks forward to using the product to get their job done. If a piece of software is “fun to use”, then it doesn’t matter whether the software is “easy” or “complex”, because the users will want to learn it, use it, and be productive with it. Fun of use creates a passionate user community. It creates strong product champions. It creates happier, more productive employees.

Fun of use is exactly what 3DVIA Composer delivers. I have heard countless stories of application engineers enjoying the software on their own personal time, because like a good book, 3DVIA Composer is hard to put down. Earlier this week, a prospect that is evaluating 3DVIA Composer told me that their users that are involved in the evaluation are excited, rejuvenated, and wanting to know when they will get the software for production use. And they are bragging to their counterparts about the great new technology they are soon going to be using.

Fun of use is one of the best indicators of the greatness of a product: elegance of design, superiority of performance, and richness of functionality. And 3DVIA Composer is a great product! It’s why so many people want to be on the 3DVIA team.

One comment to Fun of use

  • David Lance  says:

    Hi Garth. Great post as always.

    I grew up in Michigan at a time when the unions had grossly overstepped, sending jobs en masse to Tennessee and other non-union states. Today, what remains of those jobs have migrated to China and India.

    And they aren’t coming back.

    There will be a renaissance in the Midwest. Everyone can’t provide services. Production will return.

    Until the late 70’s, virtually the entire economy of Michigan was feeding the automotive production efforts in Detroit. The systems were archaic by today’s standards. They were modeling fenders out of blocks of Oak and sending those forms to Detroit. The design process for everything took months. It was a logistical nightmare.

    And yet they built a pretty strong economy on it.

    Now, it is a different playing field. And there will be a renaissance. Someone has to design and mass produce reliable 100 mpg engines. Someone has to design every possible oil consumption reduction technique into standard construction practices. Someone has to design and build systems that will do the job that the rain forest did before we cut it down.

    The Midwest has the people, the factories, and the work ethic to do it. They are just waiting for a profit-driven renaissance to give them the designs and the work orders.

    CAD will be at the heart of all of it, and THAT is what makes 3DVIA exciting. It will be used for both fun AND profit to put the heart of the country back on solid economic ground.

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